This is my first post. After I read two reading parts of Media Studies, I have different comments on both reading. On reading 2.2, it is about how to read the media and analyzing it. Everybody sure have their own interpretation. There is no right or wrong interpretation in media according to individuals. The "key-term boxes" helps me to understand more about the things for analyzing the media image. However, I still have question on "anchorage". From the key-term box, what I understand about anchorage is that people have limited analysis to an image. But, what does it really mean? I don't fully understand, because on Reading 2.4 which about structures, the word anchorage appears again. can you give a more specific example of anchorage? On Reading 2.3, it is fun to work and read how the frequencies and percentage goes. I am quite similar on how to read the percentage because it is related to my work on entertainment. However, it is not easy to understand the Reading 2.3. From the reading so far, I realize that every media has meanings on it in every single parts.
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Hi A & welcome to our blog. Here's the best definition I could find, for our purposes: "anchorage - a term used by Barthes to describe the interaction of words and visual texts. A photograph, according to Barthes is polysemic (i.e. open to a range of possible meanings). Ordinarily text is added, perhaps in the form of a caption or an advertising slogan, to 'anchor' the meaning, to lead the reader towards the preferred reading of the visual text. More broadly, anchorage of an image's meaning can occur not only through words, but, say, through the juxtaposition of two images." http://www.cultsock.ndirect.co.uk/MUHome/cshtml/media/efterms.html which is a good source for media words. Hope this helps.
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